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September 05.2025
2 Minutes Read

Jordan’s Transformative Journey at Joe Fresh: A Model for Inclusion

Friendly young man organizing clothes at Joe Fresh.

Empowering Change: Jordan's Journey at Joe Fresh

Jordan O’Neal’s story at Joe Fresh represents not only a personal triumph but also a significant step towards greater diversity and inclusion in the workplace. His journey began as a Co-op Sales Associate in Toronto, in collaboration with the ABLE pillar at Loblaw—a unique employee resource group dedicated to building an inclusive environment for individuals with disabilities. This initiative has facilitated career opportunities for many, helping young people like Jordan embark on their professional paths.

Creating Opportunities Through Community Partnerships

Jordan’s placement at Loblaw was greatly enhanced by a partnership with Holland Bloorview Kids Rehabilitation Hospital, known for its extensive work supporting youth with disabilities. Through its Youth Employment Pathways program, young jobseekers receive essential skills training and hands-on work experience. This collaborative program not only helps students break down barriers but also assists companies in tapping into a pool of diverse talent.

The Impact of Support Systems on Employee Success

One of the key factors contributing to Jordan’s success is the personalized support he receives from a dedicated job coach at Holland Bloorview. This one-on-one guidance has proven crucial in instilling the confidence required to thrive in his role at Joe Fresh. As his manager, Lisa Morris, highlights, it's clear that Jordan's contributions positively impact the team, showcasing that with the right support, individuals with disabilities can excel and bring unique strengths to their roles.

Investing in Future Generations

Loblaw’s commitment extends beyond just hiring; they have invested $200,000 over four years to Holland Bloorview’s program. This investment not only empowers youth with disabilities through skills training and advocacy but also aligns with a broader mission to foster an equitable workforce. The direct correlation between inclusivity and organizational success cannot be overlooked—it leads to innovative perspectives and ultimately a stronger team.

Moving Towards an Inclusive Future

Jordan O’Neal’s experience demonstrates the transformative power of inclusive workplaces. As he reflects on his time so far, he notes that he now possesses a newfound confidence and skillset that were previously beyond his reach. His story highlights a vital message: when companies prioritize diversity and inclusion, they do more than hire—they create environments where everyone has the opportunity to thrive. This is not only beneficial for employees like Jordan but also enhances the overall organizational culture and productivity.

Conclusion: Building a Better Tomorrow

In closing, Jordan’s achievements at Joe Fresh underscore the importance of committed efforts towards inclusion within the workforce. As we celebrate these initiatives, we are reminded that each success story is a brick in the foundation of a more equitable society. Let us continue to support programs that empower others and demonstrate what can be accomplished when we open the doors of opportunity for everyone.

From the Front Lines

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