Brixmor's DEI Leadership and ERG: Driving Trust and Engagement

Building a Culture of Trust at Brixmor

Brixmor Property Group Inc. has embraced a culture where diversity, equity, and inclusion (DEI) are not just corporate buzzwords, but pivotal elements that shape daily interactions within the workplace. With the motto, "Great Real Estate Matters, But Great People Matter Even More," Brixmor emphasizes the importance of its people in creating a thriving business environment. This philosophy is clearly illustrated through their initiatives to foster an inclusive atmosphere where every employee feels empowered to be their authentic selves.

How the DEI Leadership Council is Making a Difference

Since its inception in 2020, Brixmor’s DEI Leadership Council has played a crucial role in guiding the company’s strategies toward inclusivity. The Council—a diverse group of employees—aims to cultivate an inclusive culture that honors varied perspectives and nurtures a sense of belonging across the organization. By engaging all employees, Brixmor champions not just diverse representation but also the quality of dialogue essential for innovation and growth.

Innovative Employee Resource Group (ERG) Model

In 2021, the Council established a distinctive Employee Resource Group (ERG) that breaks the mold of traditional, segmented groups. Instead of multiple ERGs serving different demographics, Brixmor created a single, unified ERG open to all employees. This approach fosters inclusivity and provides a unique forum for discussions on various topics such as Pride, women’s issues in the workplace, and Black history. This unified ERG model not only amplifies voices but connects the workforce through shared experiences.

Engagement and Connection: A Company Transformation

The initiative has yielded remarkable results. Attendance at ERG meetings has soared, with the latest gathering attracting around 300 attendees, representing about 60% of the entire workforce. Such high participation signals the significance employees place on these discussions. Brixmor’s recent employee survey revealed a staggering 98% of employees feel a sense of belonging—up from 97% just two years prior—indicating a positive trajectory for organizational culture.

The Journey Towards Continuous Improvement

Brixmor acknowledges that the path toward a truly diverse and inclusive environment is constant. They actively seek to enhance trust and connection among employees through meaningful engagement. Personal storytelling during ERG sessions has proven pivotal; it not only educates but cultivates empathy within teams. As employees share their own narratives, they create an atmosphere of mutual respect and understanding, which is essential for a collaborative workplace.

Why DEI Matters in Today’s Work Environment

In a world where employees increasingly seek purpose at work, organizations that prioritize DEI are at a distinct advantage. Brixmor’s commitment to DEI is not just a strategic advantage; it reflects a profound understanding of human connection. By fostering dialogue and encouraging shared experiences, companies can build a more engaged and motivated workforce.

As communities grow more diverse, the lessons from Brixmor’s approach resonate well beyond its corporate walls. Businesses across sectors can glean insights into how prioritizing DEI not only enhances workplace culture but also leads to thriving organizational success.

By embracing initiatives similar to those at Brixmor, companies can stand out in their commitment to fostering a workplace where every voice is heard, every experience is valued, and the collective strength of diversity drives innovation and collaboration.