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August 19.2025
2 Minutes Read

Jordan O’Neal’s Inspiring Journey at Joe Fresh: Fostering Inclusive Workplaces

Young man working in a store, showcasing successful workplace inclusion for individuals with disabilities.

Jordan O’Neal’s Inspiring Journey at Joe Fresh: Fostering Inclusive Workplaces

When Jordan O’Neal joined Joe Fresh as a Co-op Sales Associate in Toronto, his journey was more than just employment; it represented a shift towards inclusion and opportunity. His story highlights the transformative potential of workplace accessibility and support for individuals with disabilities.

Building Connections Through Community Support

Jordan’s journey was made possible through a partnership between Loblaw’s ABLE pillar and Holland Bloorview Kids Rehabilitation Hospital. This collaboration serves as a beacon, connecting motivated young jobseekers like Jordan with meaningful opportunities. Holland Bloorview’s Youth Employment Pathways program is designed to empower youth with disabilities, offering them valuable hands-on experience.

A Unique Pathway to Success for Individuals with Disabilities

Six inspiring young individuals have joined the Loblaw family through this partnership, each bringing unique perspectives and strengths to their teams. Jordan, in particular, has quickly proven to be a valuable member of the Joe Fresh staff. His manager, Lisa Morris, notes, “We’re really seeing Jordan’s strengths and how they contribute to our team.” This affirmation emphasizes the importance of fostering an inclusive workplace environment where every team member is recognized for their abilities.

The Role of Dedicated Support Systems

Jordan's success is grounded in structured support, including a dedicated job coach from Holland Bloorview who helps him navigate the complexities of his role. This targeted approach not only builds technical skills but also enhances interpersonal communication, a critical component for workplace success. Reflecting on his experience, Jordan shares, “This job has taught me so many skills. I wouldn’t be as confident as I am now without this experience.”

The Broader Impact of Inclusion

Jordan’s narrative encapsulates a fundamental principle: investing in accessibility and training benefits the entire organization. At Loblaw, this commitment is backed by a tangible investment of $200,000 over four years into Holland Bloorview’s program. Such financial and moral investments cultivate an atmosphere ripe for growth, not only for those directly involved but for society at large.

Creating a Future Where Everyone Has a Chance

Inclusion is not merely a checkbox; it is a pathway to a more equitable future. Jordan’s journey underscores that when companies prioritize diversity and accessibility, they reframe the narrative around employment—not just for individuals with disabilities but for all members of a community. By investing in people, we foster stronger, innovative teams that reflect the society we live in.

As we move towards a more inclusive work environment, let Jordan’s story inspire us to advocate for those who face barriers in employment. Working together, we can cultivate an atmosphere that champions diversity and celebrates the unique contributions of every team member.

From the Front Lines

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