Ford Rethinks Philanthropy for a Stronger Community Response

Ford’s Vision for Community Impact

Ford Motor Company has recently unveiled an inspiring new program called Ford Building Together. Announced on June 17, this initiative seeks to enhance the company’s philanthropic efforts by promoting collaboration among corporate leaders, employees, dealerships, and nonprofits. By streamlining their efforts, Ford aims to bolster community building and disaster relief efforts across the country.

Pioneering Change with Increased Volunteerism

One of the standout features of Ford Building Together is the significant increase in paid volunteer time off for employees, raised from 16 hours to an impressive 56 hours. This move not only encourages workers to engage in their communities but also empowers them to contribute their skills and talents to nonprofits that are in dire need of assistance.

Partnerships That Make a Difference

Ford is partnering with key nonprofit organizations including the American Red Cross, Feeding America, Habitat for Humanity, and Team Rubicon. Mary Culler, President of Ford Philanthropy, emphasizes the importance of these partnerships: "If we bring the whole power of the organization together, we can have a better impact." By pooling resources and aligning their goals, these collaborations hold the potential for profound community transformation.

Mobilizing Resources During Disasters

Imagine the impact if every Ford dealership across the nation participated in a blood drive or organized a food collection! Culler believes this unified approach can significantly strengthen community resilience, especially in times of crisis. Throughout Texas, Ford dealers are already collecting food to support Feeding America, demonstrating the program’s immediate effects.

Engaging Communities Directly

In addition to lending vehicles to nonprofits, Ford’s initiative also emphasizes local engagement. In Minnesota, dealers are gathering tools and supplies for Habitat for Humanity, and Colorado dealerships are hosting disaster preparedness seminars to educate their communities on emergency response. These proactive measures not only provide necessary resources but also foster strong community ties.

Social Connection and Philanthropy

The program has garnered support from actor Bryan Cranston, known for his philanthropy work and noteworthy role in "Breaking Bad." Cranston’s passion for social causes aligned perfectly with Ford’s initiative; he aims to help amplify their outreach efforts. Culler notes, "Bryan is one of the most amazing philanthropic people I know," proving that when public figures engage in meaningful causes, their influence can inspire others to act.

Hope for the Future

As Ford embarks on this journey with Ford Building Together, it sparks hope for a more interconnected and resilient society. The company’s commitment to community service serves as a reminder of the critical role businesses can play in fostering positive change. Whether through disaster relief or efforts towards building stronger neighborhoods, Ford is setting a precedent in corporate philanthropy.

Call to Action: Get Involved!

Ford Building Together provides a vivid example of how initiative and collaboration can empower communities. For individuals inspired by these efforts, consider engaging with local nonprofits or advocating for corporate social responsibility in your workplace. Together, we can all contribute to creating a more compassionate and resilient society.