cropper
update

Your Go-To Media Source for ERG News,

Awards, & Leadership Insights

update
  • Home
  • Categories
    • Featured
    • ERG & BRG News
    • Leadership & Strategy
    • Awards & Recognition
    • Culture & Engagement
    • Business Impact & ROI
    • Events & Conferences
    • From the Front Lines
    • Spotlights 2
    • Spotlights
February 09.2026
3 Minutes Read

How the Seattle Kraken's SeaChange Group is Creating a Tide of Change for Women in Sports

SeaChange women's resource group at basketball game with mascot, vibrant atmosphere.


Empowering Women at Kraken: A Movement for Change

The Seattle Kraken are reshaping the landscape of sports by affirmatively addressing the need for gender equity within the industry. Their employee resource group, SeaChange, exemplifies a proactive approach to not only support women and girls in sports but to establish a legacy of inclusion and empowerment.

The Vision Behind SeaChange

Since its launch, SeaChange has aimed to create a community where women in sports feel supported and valued. Rachel Hanna, co-lead of the group, emphasizes the necessity of fostering an environment where women can thrive in an industry often dominated by men. Her journey into hockey has been one of resilience, navigating challenges that many women face as they establish their presence in the sports arena.

Hanna's co-lead, Katie Derpak, shares a similar sentiment, highlighting the vital role of visibility for the next generation. “I wanted to be involved in the SeaChange ERG to have a voice for women’s equity in the workplace,” she remarked. The passion of these women aligns with SeaChange's mission: to champion gender equity in the workplace, uplift future generations, and inspire women to claim their space in sports.

Building Community Through Engagement

SeaChange focuses on both professional development and community building. Each year, four key events are held, centering on topics like mentorship and advocacy, facilitated by esteemed speakers in sports. These events not only equip women with necessary skills but create a sense of belonging and connection among members.

Hanna describes these monthly meetups as inclusive and community-driven, stating, “They’re not necessarily professional development driven as much as they are just building that strong sense of belonging.” This approach invites participation from not only women but also male colleagues, broadening the network of support around gender equity.

Feedback and Continuous Improvement

A critical aspect of SeaChange’s effectiveness is its commitment to self-assessment and feedback. The leadership team regularly surveys members to adapt and evolve the group’s direction, ensuring that their initiatives remain relevant and impactful. By fostering an environment where feedback is welcomed, SeaChange creates a dynamic space where women can express concerns and propose solutions.

A Legacy of Change in Sports

The impact of ERGs like SeaChange transcends the immediate environment of the Kraken. This movement is part of a larger transformation within the sports industry towards inclusivity. Other organizations, inspired by the Kraken’s example, are also starting to establish similar resource groups, signaling a broader shift in the narrative about women in sports.

As highlighted in recent forums where women from the Kraken shared their stories, the visibility of women in leadership roles is crucial for inspiring young girls. Jessica Campbell, an assistant coach for the Kraken, recalls the moment she understood the significance of such representation, stating how seeing women in leadership roles ignited her desire to break into coaching. Her story, along with many others at Kraken, shows that change is possible and inspiring.

Conclusion: The Power of Collective Action

SeaChange is more than just a resource group; it is part of a larger movement to create a positive and lasting impact in the sports industry. By promoting gender equity and empowering women to pursue their ambitions without barriers, the Kraken are leading a charge that promises to inspire future generations. It's clear that the tide is changing, and SeaChange is at the forefront of this transformative journey.


From the Front Lines

Write A Comment

*
*
Please complete the captcha to submit your comment.
Related Posts All Posts
05.23.2026

Air Canada’s Recognition as Best Diversity Employer Highlights its DEI Strategy

Update A New Era in Workplace Inclusion: Air Canada’s DEI Momentum A recent report highlights Air Canada’s recognition as one of Canada’s Best Diversity Employers for 2025, underscoring its commitment to diversity, equity, and inclusion (DEI). This is not merely an accolade; it's a strategic priority that reflects the airline's understanding of the importance of a diverse workforce in meeting the needs of an equally diverse customer base. The company has been honored for the seventh time in a decade, indicating a consistent dedication to creating an inclusive environment that offers equal opportunities for employees from all backgrounds. Why DEI Matters in Today's Corporations The need for diversity and inclusion in the workplace is more significant than ever. As Air Canada's Chief Executive Officer, Michael Rousseau, stated, "Promoting diversity, equity and inclusion is not only the right thing to do but also essential for any organization that wants to attract and retain the best available talent." This philosophy is reflected in Air Canada’s robust DEI strategy which seeks to create a workplace culture that embraces and celebrates differences. Building Community Partnerships for Real Change Air Canada's DEI strategy is anchored in four pillars encapsulated in the CARE framework: Community Outreach, Accountability, Representation, and Engagement. By building partnerships with local communities, the airline works to bridge gaps and ensure underrepresented groups see themselves reflected within the company's workforce. Initiatives include scholarship programs aimed at engaging youths from equity-seeking communities and fostering an environment where diverse voices are uplifted. Employee Resource Groups: A Platform for Voices One of the most impactful elements of Air Canada's DEI strategy is its Employee Resource Groups (ERGs). These voluntary, employee-led groups serve as a conduit for feedback and advocate for the rights and needs of underrepresented employee groups. From the ACProud ERG focusing on 2SLGBTQIA+ voices to the Black ERG aimed at lifting each member up, these groups provide support and networking opportunities while directly fostering an inclusive workplace culture. Future Predictions: A Sustained Commitment to Diversity Given its track record, it’s likely that Air Canada will continue to evolve its DEI initiatives. By aligning its workforce with Canada’s diverse population, the airline not only enhances its brand but also positions itself as a leader in promoting inclusive policies in the aviation sector. With increasing consumer awareness and expectations around corporate responsibility, companies like Air Canada that champion DEI are more likely to thrive in this changing landscape. Conclusion: The Relevance of Recognizing Diversity The recognition of Air Canada by external organizations as a leader in workplace diversity is a testament to the airline's efforts. But beyond awards, the real impact lies in fostering a culturally rich environment. A diverse workforce not only benefits the employees but also enhances customer relations and improves overall business performance. Employers and organizations across all sectors should take notice of Air Canada's model and consider how they might integrate similar DEI strategies into their business models.

05.23.2026

How Air Canada’s DEI Strategy is Reshaping Workplace Culture and Winning Awards

Update Air Canada’s Stellar DEI Achievement: A Symbol of Progress Air Canada's recent recognition at the 2025 Workplace Benefits Awards underscores the airline's unwavering commitment to diversity, equity, and inclusion (DEI). Christianna Scott, the airline's director of DEI, described this accolade as not just a prestigious award, but also a significant recognition of the collaborative efforts from employee resource groups and dedicated DEI champions within the organization. Grassroots Initiatives Driving Change The airline's DEI strategy has transformed significantly, especially with the growth of its DEI champion network from 50 to 120 members. This expansion indicates a shift toward sustainable grassroots change, driven by the champions and employee resource groups that now operate with increased autonomy. This independent capability allows employees to spearhead initiatives that resonate with their peers, fostering a culture of inclusion that is far more nuanced than top-down directives. A Tailored Training Approach: Affirming Inclusion Across All Levels Air Canada has revamped its DEI training, moving away from one-size-fits-all workshops toward more tailored sessions that address specific struggles and challenges identified within various workforce segments. As Scott points out, feedback from DEI champions has been crucial in shaping these strategies, ensuring they meet the unique needs across the organization's diverse operational landscape. Overcoming Communication Challenges Despite its strides in DEI, Air Canada faces challenges in reaching all corners of its workforce, especially frontline employees who may lack constant access to corporate communications tools. Scott acknowledges the importance of ensuring DEI messages circumvent traditional channels to engage every employee actively, as misconceptions can still hinder true understanding and support for these initiatives. Cultural Diversity as a Business Strategy Importantly, Air Canada's DEI strategy is not an isolated initiative; it is intricately linked to the airline's overall business objectives. As a service-oriented company defined by connecting people from diverse backgrounds, different perspectives enhance problem-solving and customer satisfaction. The airline recognizes that as Canada evolves by 2040, organizations that fail to adopt inclusive practices may find themselves at a disadvantage. Embedding Diversity into Customer Experience Employee resource groups also contribute to enhancing customer experiences by influencing cultural offerings at airport lounges and services. This inclusion is pivotal, as it not only enriches employee relations but also improves the overall client experience. The recognition Air Canada receives for its commitment to DEI is a clear indicator that the progressive approach to workplace culture will have lasting impacts on both internal structures and customer-facing operations. The Path Forward: Continued Commitment to a Diverse Future With accolades such as being named one of Canada’s Best Diversity Employers for 2026, Air Canada showcases its commitment to nurturing a diverse workforce. The efforts reflect a recognition that a diversified team is essential for innovation and success in the contemporary global landscape. As the airline industry adapts and grows, Air Canada's focus on embedding DEI into its corporate fabric will be critical. Employers who fail to acknowledge this shift risk not just awards, but long-term viability in an evolving economic and societal context.

05.02.2026

How Employee Resource Groups are Empowering the AAPI Community

Explore how Employee Resource Groups for the AAPI community foster inclusivity and connection in workplaces like Ubisoft.

Terms of Service

Privacy Policy

Core Modal Title

Sorry, no results found

You Might Find These Articles Interesting

T
Please Check Your Email
We Will Be Following Up Shortly
*
*
*