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Unlocking Potential Through Connection: Nielsen’s BRinG It! Campaign

Group of women at Nielsen BRG Inclusion Campaign smiling in office.




The Heartbeat of Inclusion: Exploring Nielsen’s BRinG It! Campaign

Nielsen’s Business Resource Groups (BRGs) are pivotal in shaping a culture of inclusion, courage, and growth. As each year begins, the launch of the BRinG It! campaign offers a unique opportunity for the company’s 15 BRGs to engage employees in a celebration of community and personal development. The two-week initiative is more than just a program; it’s a call to action, encouraging members, both new and experienced, to connect and collaborate.

The Power of Community and Connection

This year’s theme of Community Connection & Joy underscores the BRGs’ commitment to enhancing workplace morale and fostering relationships among colleagues. According to Camila Whyte, a leader in the BRG program, the importance of community transcends mere participation; it’s about finding joy in shared passions and creating pathways for growth.

A Program of Opportunities

The variety of events and offerings during the BRinG It! campaign includes professional development coaching, fireside chats with experts, and volunteer opportunities. These initiatives provide employees not just with skills but also with connections. For example, an employee favorite, the cross-BRG Leadership Summit, gathers individuals from different backgrounds to share knowledge and foster mutual inspiration. This culminates in a culture where everyone feels valued and invested in.

Valuable Contributions to Corporate Identity

The BRGs play an essential role in Nielsen’s corporate identity, offering differentiation in the competitive landscape. Shweta Shah, a leader of the ALL-IN BRG (Asians Learning, Leadership & Innovation), articulated how these groups provide emotional support during challenging times. This sense of belonging can make a profound difference in job satisfaction and employee retention.

Fostering Innovation Through SPARK

Nielsen has also recently introduced the SPARK initiative, aimed at securing protection for audience research and knowledge. This new BRG focuses on innovation and encourages employees to engage in the creative process. Co-founder Peyton Meyer emphasizes that more than 300 U.S. patents have been granted to Nielsen employees in 2024 alone, highlighting the importance of fostering an environment where innovative ideas can flourish.

Building a Supportive Culture

At its core, Nielsen’s BRGs represent a vibrant network that citizens can rely on, both for growth and support. With numerous programs that highlight cultural celebrations and shared learning experiences, these groups are integral to building a workplace where diversity thrives. As BRGs continue to evolve, they stand as a cornerstone of Nielsen’s community-focused workplace.

Nielsen’s commitment to fostering a supportive culture is evident through their BRGs and the BRinG It! campaign. Engaging with BRGs not only enhances individual growth but also contributes to the overall success of the organization. If you’re at Nielsen or considering a similar initiative, now is the time to join and make a difference.




Culture & Engagement

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09.06.2025

Cracker Barrel's Choice to Remove Inclusion Content: Implications for Brands

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09.06.2025

How ERGs Foster Inclusivity in Diverse Work Cultures

Update Building Bridges Through Employee Resource Groups As organizations embrace a globally diverse workforce, employee resource groups (ERGs) have become crucial in fostering inclusive work environments. Dr. Sarah L. Webb, a prominent figure in this development, shared vital insights at the 2025 ENERGIZE conference. She emphasized that successful ERGs thrive on the ability of employees to connect and collaborate across cultural differences. Creating Connections Across Differences One of the heartwarming themes from Dr. Webb’s talk is the idea that connections can flourish even when individuals come from vastly different backgrounds. As she beautifully articulated, "We don’t have to be the same to have points of connection." This perspective invites us to delve deeper into the notion of community, which is rooted in shared experiences. Recognition of similarities, no matter how small, can break down barriers and cultivate a sense of belonging. The Neutral Nature of Differences Dr. Webb highlighted the importance of seeing differences not as hierarchies but as variations enriching our experiences. She asserts that approaching cultural differences with curiosity and respect allows us to build a more inclusive work environment. This mindset encourages individuals to embrace their unique perspectives and fosters an appreciation for the diversity that each person brings to the table. Data and Personal Experience: A Symbiotic Relationship A poignant moment during Dr. Webb's presentation was her call to support personal narratives with factual data. She stated, "Articulating stats complements the stories of personal experience." This symbiosis helps organizations understand gaps in equity and growth areas. By uniting storytelling with research, organizations can set actionable goals that resonate more deeply with their workforce. From Dialogue to Action: The Real Purpose of ERGs Dr. Webb challenged ERG leaders to ensure that their words translate into actions. The real impact of an ERG should not remain in conversations but should drive tangible shifts in organizational behavior and culture. Leaders are encouraged to harness the power of personal storytelling as a catalyst for genuine change within their organizations. Embracing Discomfort as a Catalyst for Growth One of the most powerful takeaways from Dr. Webb’s insights is embracing discomfort. In addressing complex issues like colorism, she pointed out that discomfort is often where significant learning occurs. Leaders should not shy away from difficult conversations; instead, they must view these moments as opportunities for transformation and growth. Fostering Inclusive Workplaces: A Community Effort Building inclusive ERGs is not merely a task for HR departments but rather a community effort. Employees at all levels can contribute by participating in dialogues that bridge cultural divides. As workplaces strive to be more inclusive, involving all voices will lead to stronger, more resilient organizations. The engagement of diverse perspectives is key to cultivating innovation and trust. In summary, Dr. Webb’s insights offer actionable strategies for organizations to build inclusive cultures through their ERGs. By fostering connection, embracing differences, supporting stories with data, turning dialogues into actions, and welcoming discomfort, organizations can enhance their engagement and effectiveness in a diverse world. Together, we can not only celebrate our differences but also find strength in them, shaping an enriching environment for all.

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