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July 25.2025
2 Minutes Read

Ayrshire Women’s Team Sets New World Record in 100K Ski Erg Challenge

Ayrshire women’s team celebrates in gym setting, setting a record together.

Breaking New Ground in Records with Grit and Determination

An Ayrshire team of ten dynamic women known as the "Ski Sirens" has etched their name in the record books by completing a 100K ski erg challenge. Not only did they set a new world record, but they also broke the British record by ten minutes in the women’s 40-49 age category, bringing pride and inspiration to their community.

Celebrating Teamwork and Community Spirit

Held at ULT Fitness and Crossfit in Ayr, the event was more than just a competition; it was a fundraiser for Ayrshire Hospice. Participants tackled the challenge with resilience, laughter, and a strong bond of camaraderie. Team member Evey Prentice shared the experience, describing the rollercoaster of emotions and the motivation that fueled their performance—"We sang, we danced, we laughed…we miscounted, we sweated, and we swore," she remarked.

A Coach's Journey of Resilience

The team's success can be traced back to their coach, Annie Atkins, who herself is a multiple British and World record holder in Concept2 indoor rowing. Following a life-altering medical scare that led to her stage four bowel cancer diagnosis, Annie exemplified resilience by planning her comeback to fitness shortly after surgery. "Having goals and a positive mindset definitely helps your recovery," Annie stated, highlighting the importance of mental strength in overcoming personal challenges.

Allies in Achievement

The Ski Sirens' journey was characterized not just by individual victories but by a collective spirit. Friends and family cheered for the team during their challenge, fostering a supportive atmosphere. The youngest supporter was Annie's granddaughter, Orlaith, a reminder of the multigenerational impact of such achievements. Together, they embodied the belief that success is sweeter when shared.

It's More Than Just Records

The Ski Sirens have sparked an important conversation about women in sports, age barriers, and the need for representation in competitive settings. Evey noted the absence of records in their age categories, emphasizing that challenging such norms was part of their motivation. With their record-setting achievement, they not only showcase their strength but also inspire women everywhere to push boundaries, expand possibilities, and defy societal expectations.

Setting a New Standard

With an unquenchable thirst for achievement, the Ski Sirens are not just athletes; they are role models paving the way for future generations to thrive. Their story is a powerful reminder that with determination, support, and collaboration, anything is possible. As their story spreads, it will undoubtedly motivate others to pursue their passions, set new goals, and strive for greatness.

The challenge has set a benchmark for future competitors, possibly encouraging more individuals in the community and beyond to explore their athletic capabilities. With the ongoing dialogues surrounding health, fitness, and mental resilience, the Ski Sirens’ achievements will surely resonate long after the records are confirmed.

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07.27.2025

Creating an Uplifting and Inclusive Culture: Why Diversity Matters

Update Strengthening Our Commitments to InclusionAt the heart of any successful organization is its culture, and fostering an inclusive environment is essential for growth and innovation. For companies aspiring to create an uplifting culture, understanding the significance of diverse perspectives is crucial. Industry leaders recognize that inclusivity in the workplace translates to better business outcomes, as it harnesses the unique experiences and backgrounds of employees to fuel creativity and collaboration.Guiding Principles Shaping TomorrowIt all begins with clearly defined leadership principles. A company must first articulate its values and operational guidelines to effectively cultivate an uplifting environment. The guiding principles that drive cultural shifts should focus on sustainability, customer-oriented practices, mutual upliftment, boldness, accountability, and integrity. It's about daring to think differently and taking ownership—a commitment to doing what’s right, not just what’s easy. Down the line, these principles become the cornerstone upon which all company initiatives are built.The Role of Business Resource GroupsTo bolster this supportive atmosphere, organizations are turning to Business Resource Groups (BRGs) and localized Inclusion Networks. These voluntary groups empower employees by providing them a channel to connect, share resources, and cultivate a sense of belonging. BRGs don't just foster community; they strengthen the company’s brand and deepen market insights. A team that feels valued often engages more with customers and communities, resulting in a positive ripple effect that resonates far beyond the office walls.Real-World Impact on Today’s WorkforceIn today’s rapidly evolving job market, it's more important than ever for companies to prioritize inclusivity. As younger generations of professionals begin to dominate the workforce, they bring with them the expectation that their workplaces will value diversity and inclusion. Companies that fail to adapt risk losing talent to competitors who can offer a more inclusive and supportive environment. Recognizing that our workplaces reflect the values of today’s society is the first step in ensuring that we are fostering an uplifting culture that not only acts for immediate benefits but creates a sustainable future.Be Part of the ChangeInclusion isn't just about creating a seat at the table; it's about ensuring that every voice is heard and valued. Organizations looking to make a genuine impact must actively engage their employees in shaping the workplace culture. This means embracing growth-oriented practices, fostering open dialogue, and removing barriers to participation wherever they exist. Only then can we truly foster an uplifting culture where everyone thrives, and innovation flourishes.

07.24.2025

Nielsen Celebrates Global Volunteer Month and Earth Day: A Commitment to Community and Sustainability

Update Empowering Change: Nielsen's Global Volunteer Month Nielsen has embarked on a significant initiative as it celebrates the 2025 Global Volunteer Month alongside Earth Day. This year, the focus is not only on fostering community engagement but also on taking bold steps to contribute to environmental sustainability. By rallying its global workforce, Nielsen aims to encourage employees to take part in local initiatives that make a meaningful impact in their communities. Connecting Communities: The Heart of Volunteering The essence of volunteering lies in its ability to connect people and foster a sense of belonging. Nielsen recognizes the power of teamwork, not just among employees but also in collaboration with local organizations that drive social change. Through this initiative, employees are invited to participate in various activities that range from environmental clean-ups to educational outreach programs, thereby building a deeper connection with the communities they serve. Celebrating Diversity: Engagement Through Employee Resource Groups Nielsen's commitment to inclusivity shines through its Employee Resource Groups (ERGs), which play a pivotal role in this year's volunteer efforts. These groups empower employees from diverse backgrounds to organize volunteer opportunities that resonate with their cultural and community engagements. This unique approach enables Nielsen to celebrate its diversity while making a substantial difference in society. Lasting Impact: The Importance of Sustainability As part of their Earth Day efforts, Nielsen is reaffirming its commitment to sustainability. The company acknowledges that while immediate efforts like volunteering can create swift changes, building a sustainable future requires long-term dedication. By educating employees about environmental issues and encouraging eco-friendly practices, Nielsen highlights the importance of corporate responsibility in combating climate change. Future Steps: What Lies Ahead for Nielsen Looking forward, Nielsen aims to expand its volunteer initiatives and deepen its environmental impact. By leveraging technology and enhancing communication channels among teams globally, the company seeks to foster an ever-growing culture of volunteering. Through strategic partnerships with non-profit organizations and local governments, Nielsen will reinforce its role as an accountable corporate citizen, driving both social and environmental change. Engagement in volunteer activities not only enriches the community but also boosts employee morale and company spirit. As Nielsen embarks on this rewarding journey, the possibilities for positive change are limitless.

07.24.2025

How Employee Resource Groups Drive Connection and Diversity at AstraZeneca

Update Understanding Employee Resource Groups Employee Resource Groups (ERGs) are essential to shaping a company's culture and advancing inclusion and diversity (I&D) initiatives. At AstraZeneca, ERGs are voluntary, employee-led groups formed around shared identities, interests, or experiences. They not only foster a sense of belonging but also enhance professional development and drive overall business impact. By providing a platform for employees to connect, learn, and support each other, ERGs become integral to the workplace experience. Promoting Inclusivity and Engagement Connection among employees is crucial, and ERGs are a powerful tool to facilitate this. Across AstraZeneca, various ERGs focus on different demographics, including cancer awareness, mental health, LGBTQ+ advocacy, and cultural diversity. Each group works to raise awareness of specific challenges faced by its community, aiding in education both within the workforce and in broader societal contexts. The structure of ERGs allows employees from different backgrounds and levels of the organization to engage in meaningful dialogue, which can lead to innovative ideas and solutions for the company as a whole. The Global Reach of ERGs AstraZeneca’s ERGs are not confined to a singular locale; many have global chapters that facilitate discussions on an international scale while also addressing local issues. The dual focus means that while employees can share experiences relevant to their locations, they also gain insight from members around the world. This global connectiveness enriches the company culture and helps cultivate a supportive environment that embraces diversity in all its forms. The Benefits of Participation Joining an ERG provides more than just opportunities for networking; it can significantly influence professional growth. Employees involved in these groups often report increased job satisfaction, improved mental health, and a stronger connection to the company’s mission. By engaging in discussions, contributing to events, or even taking leadership roles within an ERG, employees can develop valuable skills like teamwork, communication, and cultural competence. These experiences not only benefit individuals but also enhance the organization's overall performance. Creating a Culture of Allies and Advocates A significant element of ERGs is their openness. While they often center on specific communities, they welcome participation from allies—those who wish to learn, support, and advocate for their colleagues. This inclusivity serves to break down barriers and stereotypes, leading to deeper understanding and more meaningful connections within the workplace. An ally's involvement can amplify the voices of those often marginalized, creating a ripple effect of positive change. The Future of Workplace Diversity The presence and importance of ERGs will only grow as companies across industries increasingly recognize the value of diversity. Looking towards the future, it's clear that organizations that prioritize inclusion through ERGs will be better equipped to innovate and adapt in an ever-changing business environment. As AstraZeneca sets the standard with its commitment to ERGs, it reaffirms that diversity is not just a goal but a vital ingredient for success.

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